What's Happening

Step 3 in Search: Getting clicks

June 27, 2016 | Category: SEO | By: Michael Byrd

Step 1 of search is, of course, the search. That is, the act of the person seeking your service, and their state of mind, behavior, and why they are way more valuable to you than the average person. Step 2 is the search results page, also called a SERP. We narrowed this down to Page One of Google because this is the page that matters overwhelmingly, and we gave it the acronym POOG. Step...

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Is Google Really That Smart?

April 20, 2016 | Category: SEO | By: Steve

Content is king You may have heard the remark that “content is king” when it comes to websites and search rankings. It has been the doctrine of SEO experts for several years and virtually all of the most recent Google algorithm changes seem to have promoted this idea further. However, what you may not be aware of is just how sophisticated Google’s algorithm and their littl...

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Step 2 in Search: Reaching Page One of Google

February 5, 2016 | Category: Search Engine Optimization | By: Michael Byrd

They want you! Are you there? They searched on Google. They got a results page - the hallowed Page One of Google (POOG). Are you there? Where? Is your message compelling enough to catch their attention and make them click? The Search Search Engine Results Page (SERP) is where the game is played. It's where the battle online is won or lost. There is no reason to be overwhel...

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The 4 Steps in Search

October 9, 2015 | Category: Search Engine Optimization | By: Michael Byrd

The four steps in search - and how you can win each one   Today I’ll outline a four-part series on how a search works. There are four steps in the chain. I’ll also explore in detail that important first step. The four steps are: The search. This is the series of words that someone enters into a Google search bar. And it’s other things that we’ll dis...

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Mobile, Maps and Google

September 15, 2015 | Category: Online Conversation | By: Michael Spath

Mobile, Maps and Google   The past weeks have shown more progression toward mobile friendly search results. You may have noticed the big one affecting Google maps listings. Trying to picture the old ways? Did you even notice? Hopefully you did because there are some pretty serious consequences for letting your business page sit idly on the side. The “snack pack&rd...

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Inbound Vs. Outbound Marketing, and Why You Should Care

September 1, 2015 | Category: Getting Creative | By: Michael Byrd

Inbound vs. outbound marketing, and why you should care Most things can be divided in two. There are extroverts and introverts, givers and takers, Democrats and Republicans, salt and pepper, offense and defense, sheep and goats, etc., etc. All of computing is ultimately ones and zeros. I’m not a black-and-white thinker, but it is useful to divide things in this binary way and then ...

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The Power of Reviews: Part 2

August 18, 2015 | Category: Online Conversation | By: Steve

The Power of Reviews: Part 2 In our last edition, we discussed why you should put forth the effort to gain online reviews and how they could help your business snag the attention of those finicky online shoppers. In this edition, we will offer up some pointers on how to generate more reviews and how to use them to your advantage. How to gain & manage online reviews So, what c...

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The Power of Reviews: Part 1

August 4, 2015 | Category: Online Conversation | By: Steve

The power of reviews: Part 1 How many times have you experienced it? That perfect pair of shoes, the golf clubs you desperately need, that pair of pants that go perfectly with your favorite shirt? Whether you get on your smartphone, desktop, tablet or any other device, you’ll often see five or more online retailers where you can click and buy with a little help from your credit car...

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Thinking of advertising with the Yellow Pages? How quaint.

July 14, 2015 | Category: Online Conversation | By: Michael Byrd

  Thinking of advertising with the Yellow Pages? How quaint.   “The new phone books are here!” Do any of you remember that scene from the Steve Martin movie The Jerk? When the phone book arrives, he’s excited. He grabs it and dances around. Here, take a look (click image to play): He wants to look to see if he’s in it – if he...

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Online marketing: Where should you begin?

October 28, 2014 | Category: Online Conversation | By: Steve

You just started a small business – congratulations! You have a passion and are ready to provide customers with your products or services. And while the business you own may be small and up against well-known competitors, the potential is there for it to be the leading company in the area with an ever-expanding client base! As an online marketing company, we know how well busines...

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