We’ve gotten a lot of web design and digital marketing questions in our decades of experience in this industry. So many that we decided to compile a master list for our interested readers. We’ve organized them by category, so please take a look below!

If you don’t find the answer to your question, give us a call, email us, or fill out our contact form.

Website Design and Development FAQs

In 2024, a website is essential for any business. Now more than ever a website will help you establish an online presence, reach a wider audience, showcase your products or services, build credibility, and provide information to potential customers and clients. 

The cost of a new website can vary significantly depending on factors like complexity, features, and design. Once we know your needs, we will give you an estimate of the hours required. We bill by the hour.

The time to build a website can range from a few weeks to several months depending on the scope and complexity of the project. Our turnaround time is faster when clients are responsive and able to provide what we need.

Yes, we can assist in designing your website based on your preferences, industry standards, and best practices to create a visually appealing, mobile-friendly, and user-friendly design.

We can help you with logo design. The industry today provides low-cost, high-quality solutions, and we can show you where they are.

Yes, we can incorporate contact forms, newsletter/email signup forms, and other interactive elements to enhance user engagement on your website.

We can assist with content creation or provide guidance on best practices for writing effective website content tailored to your target audience. This is a great time to keyword-optimize your website’s content for optimal SEO performance- we can help with this too. 

We can help source relevant images for your website from stock photo libraries or recommend professional photographers for custom images.

To build a website, we typically need information about your business, content (text, images, logo), branding guidelines (if any), desired features/functionality, and any specific preferences you may have. We will provide some examples to help you select a theme, which determines the “look and feel” of your website. We will sync with you throughout to make sure you like the way the website is coming along.

Yes, we can provide training on how to make updates to your website or provide ongoing support for any changes you may need assistance with.

Yes, we have expertise in building e-commerce websites with features like product listings, shopping carts, payment gateways, and order management systems.

Yes, we can develop booking websites with features like appointment scheduling, reservation systems, calendar integration, and payment processing.

Yes, we can integrate platforms such as Moodle for e-learning functionalities into your website to enhance services, user experience, and overall functionality.

Our preferred CMS platform is WordPress. However, our developers can build websites on Joomla, Drupal, custom HTML/CSS, Shopify, and more depending on the project requirements and client preferences.

Yes, we ensure all websites we build in 2024 are mobile-responsive, providing optimal viewing and interaction experience across a wide range of devices.

Yes, we can provide examples of websites we’ve designed to showcase our work and demonstrate our capabilities.

We provide revisions during the design process to ensure your satisfaction. If there are aspects you’re unhappy with post-launch, we can discuss modifications or adjustments.

Regular maintenance is essential to keep your website secure, up-to-date, and functioning optimally. We offer a monthly maintenance service to handle updates, backups, security checks, etc.

Yes, we can assist with updating your existing site by adding new features, refreshing the design, optimizing performance, or making content changes as needed.

In case of any issues or technical problems with your website, we offer support services to troubleshoot and resolve issues promptly to minimize downtime.

Yes, we offer both website development and web hosting services to provide a comprehensive solution for your business’s online needs.

We can host your website on one of our dedicated servers. Our servers are fast, websites are backed up every night, and if you need assistance you can call one of our friendly staff right here in Wilmington, NC.

We offer maintenance and support services to manage your website post-launch. This includes updates, backups, security monitoring, and technical support as needed. Our monthly maintenance add on is great for ensuring your website is secure and up to date.

Once the website is built and paid for, you own the rights to it. You have full control over its content and can make decisions regarding its future.

Yes, you can use your existing domain name with the new website. We can assist in configuring the domain settings for seamless integration.

We can implement SEO strategies, social media integration, content marketing, and digital marketing to drive traffic to your website and improve its visibility.

Once your website is live and indexed by search engines, it will be accessible online. We also offer SEO services to kickstart your web presence and drive organic traffic to your site.

During the development process, you can opt for the incorporation of basic SEO practices. For more comprehensive SEO strategies, we offer additional services tailored to improve search engine rankings.

Proper planning and implementation during a website redesign can help maintain or even improve rankings. We follow best practices to minimize any negative impact on SEO during the transition.

Website Hosting FAQs

Website hosting is a service that allows individuals or organizations to make their website accessible online. It involves storing website files on a server connected to the internet.

Email hosting is a service that provides email accounts associated with a domain name. It allows users to send and receive emails using their custom domain. For example, “info@wordwrightweb.com”.

Yes, website hosting is essential for making your website accessible online. Without hosting, your website cannot be viewed by visitors on the internet.

Business class website hosting offers features tailored to meet the needs of businesses, such as increased security, scalability, performance optimization, and dedicated support for business websites.

The cost of website hosting varies depending on factors like storage space, bandwidth, security features, and additional services. We offer competitive pricing plans tailored to your needs.

Yes, we can help you purchase and register a domain name that aligns with your brand and business identity.

You will own the domain name registered for your website. We can assist in registering the domain name on your behalf or guide you through the process.

We provide personalized support, reliable hosting services, tailored solutions, and a commitment to customer satisfaction. Our focus is on delivering quality service and ensuring your website’s success.

Our support team is available to assist you with any issues or questions related to your website. You can reach out to us for technical support, troubleshooting, or guidance on website management.

Yes, our support team is US-based, right here in Wilmington, providing timely assistance and expert guidance to address any concerns or technical issues you may encounter with your website.

Billing for our services is typically done on a recurring monthly basis depending on your chosen service plan. We offer secure payment options and transparent billing practices.

Yes, we provide regular nightly backups of your website data to ensure data security and protection against potential data loss. Our backup services help safeguard your website content and files.

Search Engine Optimization FAQs

Search Engine Optimization (SEO) is the process of optimizing a website to improve its online visibility and ranking on search engine results pages (SERPs) like Google. It involves various strategies and techniques to increase organic (non-paid) traffic to a website.

SEO is crucial for any business looking to enhance their online presence, attract more organic traffic, and improve visibility on search engines like Google. It helps increase brand awareness, drive targeted traffic, and boost conversions.

SEO works by optimizing various aspects of a website, including content, keywords, meta tags, backlinks, and technical elements, to make it more search engine-friendly. This optimization helps search engines understand the relevance and quality of the site’s content, leading to higher rankings.

Several factors can affect a website’s visibility on Google, such as poor search engine optimization, technical issues, lack of quality content, or penalties from Google. Improving SEO practices and addressing technical issues can help improve your site’s visibility.

While it’s possible to learn and implement basic SEO strategies independently, achieving optimal results often requires expertise and experience. Working with an experienced SEO professional or agency can help maximize the effectiveness of your SEO efforts.

While it’s possible to learn and implement basic SEO strategies independently, achieving optimal results often requires expertise and experience. Working with an experienced SEO professional or agency can help maximize the effectiveness of your SEO efforts.

Monitoring key performance indicators (KPIs) like organic traffic, keyword rankings, conversion rates, bounce rates, and engagement metrics can help assess the effectiveness of your SEO efforts and track improvements over time. We provide quarterly reports for our SEO clients.

The timeline for seeing results from SEO efforts varies based on factors like website age, competition level, keyword difficulty, and the extent of optimization. Generally, significant improvements may take several months to a year to become noticeable.

The choice between SEO and PPC depends on your business goals, budget, timeline, and target audience. Both have unique advantages; SEO offers long-term benefits while PPC provides immediate visibility. A combination of both can be highly effective.

Yes, it is possible to perform SEO on a website that we didn’t build or host. An experienced SEO professional can optimize any website by improving its content quality, technical aspects, backlink profile, and overall search engine visibility. We will need administrative access to the website to make such optimizations.

Digital Marketing FAQs

Digital marketing encompasses all online marketing efforts using digital channels like websites, social media, email, and search engines to connect with current and prospective customers.

Pay-Per-Click (PPC) marketing is a form of online advertising where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to a website rather than earning them organically.

Digital Marketing encompasses all online marketing efforts. SEO focuses on optimizing websites to improve organic search engine rankings. PPC Marketing involves paying for clicks on ads that appear in search engine results or on websites.

The choice between SEO and Google Ads depends on the business goals. SEO offers long-term benefits with organic traffic growth, while Google Ads provides immediate visibility through paid advertising. Google Ads, for example, is better if your business has a specific service/product you want to drive traffic to. SEO takes longer to yield results, but it can be much more self-sustaining.

Yes, Google Ads is a form of digital marketing that allows businesses to display ads on Google’s search results pages and partner websites like YouTube.

Whether to use Google Ads depends on your specific business goals. It can be effective for immediate visibility and lead generation but requires budget allocation and ongoing optimizations.

Bing Ads can be beneficial for reaching audiences not exclusively using Google. Consider using Bing Ads if your target audience uses Bing as their primary search engine. In 2024, Bing receives more than 100 million users every day.

Social media marketing involves using social media platforms to connect with audiences to build brand awareness, drive website traffic, and generate leads or sales.

Using Facebook Ads can be effective for businesses looking to reach specific target audiences on the platform. Consider factors like audience demographics and campaign objectives when deciding whether to use Facebook Ads.

The choice of social media platforms depends on the target audience demographics and business goals. Popular platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest offer different advantages based on the type of business and target audience.