What's Happening

Harnessing the power of e-newsletters

October 11, 2012 | Category: Random | By: Steve

Harnessing the power of e-newsletters Those pesky e-newsletters that add to your already overflowing inbox can seem like a nuisance (except for this one of course). Why are there so many? Why do they keep coming? They must be working for someone. Of the many that find their way into your inbox, there are probably one or two that you do read and that’s why they keep coming. Executed co...

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Giving good phone, or a new way to use old technology

September 18, 2012 | Category: Random | By: Michael Byrd

Giving good phone, or a new way to use old technology You can tell a lot about a business from the way it answers the phone—or doesn't. The telephone is one of many elements that you can easily understand by remembering that you are on both ends of the exchange. You experience "good phone" and bad when you call businesses as a customer. How do you like to be treated when...

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Wilmington Gives Back wins Webbie Award

September 11, 2012 | Category: Random | By: Steve

Wilmington Gives Back wins Webbie Award! And the 2012 Webbie Award goes to….Wilmington Gives Back! Encore Magazine readers chose WilmingtonGivesBack.org as the 2012 Webbie Award winner for its website that connects non-profit organizations and supporters in Wilmington and surrounding areas. WordwrightWeb is proud to have helped Paul Lawler, founder of Wilmington Gives Back, with buil...

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Adwords or SEO? How about both!

September 4, 2012 | Category: Search Engine Optimization | By: Steve

  Adwords or SEO? How about both! Adwords or SEO: Which will make the phone ring and keep me and my staff busy? It's not uncommon for business owners to feel as if they must choose one over the other. However, they are not mutually exclusive choices for the direction of your marketing efforts. They are pieces of a puzzle that interlock at several p...

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Harness the power of SEO

August 7, 2012 | Category: Search Engine Optimization | By: Steve

Harness the power of SEO This is the second installment of our three-part series focused on Search Engine Marketing (SEM). The first installment discussed Google Adwords, which is paid advertising that appears at the top and along the sides of search engine results. We are now going to discuss search engine optimization (SEO). You have probably heard the term bounced around, maybe even atte...

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Climbing the Google mountain

July 17, 2012 | Category: Search Engine Optimization | By: Steve

Climbing the Google mountain This is the first installment of our three part series focused on search engine marketing (SEM), specifically the use of search engine optimization (SEO) and Google Adwords to get your company to the top of Google. Each is a viable marketing strategy with advantages as well as disadvantages. They are not mutually exclusive; in fact, combining the two is generall...

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Are you wasting your advertising dollars?

June 20, 2012 | Category: Search Engine Optimization | By: Steve

Are you wasting your advertising dollars? The average consumer is bombarded by 5,000 marketing messages each day. How many of those 5,000 messages do you remember? We have "evolved" to the point that we tune out most advertisements. There is also the remote control and the DVR. TV commercials cost thousands of dollars and so many potential customers skip right over them. What ...

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If you'll, like, shut up, I'll stop saying "like"

March 25, 2012 | Category: Random | By: Michael Byrd

If you'll, like, shut up, I'll stop saying "like" You're going to have a hard time believing this. Today, the Word Snob is going to defend the overuse of the word "like."  "This," you say to yourself, "I've got to read to believe."    So go freshen your drink, powder your nose, and settle in. Ready? ...

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You need a mobile site today

March 25, 2012 | Category: Getting Creative | By: Michael Byrd

You need a mobile site today Very soon, more people will access the internet from their smart phone than from a desktop computer. How soon? Some statistics predict 2014; others say 2015 or 2016. Currently, it's about 25% of usage. The exact point at which the trend lines cross doesn't matter nor, really, do statistics. The better method for spotting media trends is...

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The Wilmington Road Runners Club website launched

February 20, 2012 | Category: Random | By: Steve

The Wilmington Road Runners Club website launched For avid runners in the Wilmington area, WordwrightWeb has a website for you. We have just launched the brand new website for the Wilmington Road Runners Club. The site has everything a running enthusiast needs. Information about upcoming events, unique places to run in the area, race results, course records, as well as running health t...

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