Search Engine Optimization in Wilmington, NC

Are you looking for Search Engine Optimization in Wilmington, NC? Look no further than WordwrightWeb’s search engine optimization specialists! Our comprehensive suite of SEO tactics are designed to meet the needs of any local business here in Wilmington, NC and beyond.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the way to be found “organically” online. The alternative is Pay Per Click (PPC), which are the “sponsored” results that show up on Google.

SEO is the process of optimizing your website so that you appear on the first page of search engine results for terms (keywords) relevant to your business. For example, if you owned a web design company, you would want to appear at the top of Google/Bing when someone searches something like “mobile website wilmington, nc”.

Search Engine Optimization is under the digital marketing umbrella, however it’s an entire practice in and of itself. SEO consists of “on-page” and “off-page” tactics that fuel success. Here is a breakdown of SEO components our Wilmington team can implement for your business:

On-page SEO refers to the things you do to your actual website. Optimizing the website for keywords in the URLs, title tags, meta descriptions, H1 headings, image alt-text, and on the pages themselves. It also includes improving internal and external links, user engagement, and schema markup. There is also “technical” SEO which refers to enhancing your website for mobile use and improving your website’s speed. 

Off-page SEO refers to improvements you make outside of your website, to drive traffic to your website. Off-page SEO includes backlink building, email marketing/newsletters, social media, guest blogging, local SEO, and “white hat” review generation. Local SEO is crucial for businesses with a physical presence/service area as it seeks to build awareness in your community. 

If these terms still seem confusing, check out this digital marketing glossary we recently posted.

Getting Started With SEO

If you’re just starting to consider search engine optimization for your Wilmington business, configure and explore Google Search Console and Google Analytics 4. These are free resources that can help you understand your website’s traffic, keywords, and other important metrics. We recently published a step-by-step guide on linking GSC and GA4. You can find it here. 

As a small business owner, there are some components of SEO you may be able to do yourself. However, a lot of SEO requires technical skills and knowledge that can quickly expand past what you have time to do outside of running your business. If this is the case, our Wilmington, NC search engine optimization team is at your service! We work with a lot of businesses here in town (and across the country) to grow their online presence through SEO and PPC. 

Our services are designed with small business owners in mind. We offer comprehensive SEO plans that tackle on-page, off-page, technical, and local SEO. We also offer segmented services such as review generation, Google Business Profile optimization, and content writing for blogs or standard webpages. 

If you’d like to learn more about search engine optimization and how it can elevate your digital presence, give us a call, email, or fill out our contact form. Our Wilmington team looks forward to working with you to craft a tailored SEO strategy that will drive traffic and sales for your business!

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