What is Inbound Marketing
Inbound marketing, or content marketing, is a relatively new (at least, in 2019) marketing strategy focused on attracting visitors and... View Article
Latest Ideas
Can you win at search? Your website has to pass these two tests
Ultimately, you want to be on Page 1 for all three sections of a typical Google search results page. Picking... View Article
Is Page 1 reachable for you? Looking at Maps will reveal the size and strength of your competition
You most definitely want to appear on the first page of relevant Google searches. The question is which section is... View Article
Directories have problems. I’ll show you. Do you really want to be off in these weeds?
In this video, we look at a random directory to see some of the problems common to nearly all of... View Article
Trust your own mind and do the math
Don’t be psyched out. Basic principals still hold true, even when it comes to the internet and so-called digital marketing.... View Article
How do you stack up against your competitors? Do a search and see!
If you are on the first page of results, that’s great. But whether you’re on Page 1 or not, you... View Article
The 3 sections in a Google search and how to understand them
When someone needs an attorney, a dentist, a plumber, or almost any other service provider, they usually start with a... View Article
Organic search is a game of king of the hill
The good news is that this game is entirely about what you do for you. You have to do... View Article
To win at search you have to go where the fish are
That magical “first page of Google” is good only if it’s for keywords that have a lot of searches and... View Article
You are not entitled to search results just because you have a website
Just because you have a website doesn’t mean search results/new customers are guaranteed. In the third video of an eight... View Article