Create a successful landing page that will make conversions

Create a successful landing page that will make conversions

There is a great deal of confusion about what a landing page is and even more about what makes a successful landing page. By definition, a landing page is the first page that a visitor lands on when visiting the website. In marketing terms, a landing page is a page to which visitors are specifically funneled to generate higher conversion rates.

Most people would guess that a landing page is any web page someone might “land” on when browsing the web. Though we will not argue that it is a type of web page, a landing page only serves one sole purpose: to entice its audience into making a decision. Although fillable forms are a common thing to use, landing pages can do much more. Depending on the objectives of a business, landing pages can also be used to generate phone calls and even online purchases.

Elements of a landing page

Imagine yourself on Google, searching for information about help on selling your home. You notice an ad that may answer your question and you click it.

For a landing page to be successful, it must include certain key features that will draw its audience to find out more. This example could receive many conversions because it has:

  • A strong headline
  • Clear, sub-headlines addressing specific points
  • A testimonial that builds viewer trust
  • A call to action that stands out
  • Limited links so a viewer does not become distracted
  • Variation of colors and images

Remember, a landing page must overall provide two things to an audience:

1. Delivering a promise that is relevant to that person

2. Enticing an action

Landing pages are an absolute key to increasing conversions. A good landing page can double conversion rates and do so cheaply. Sometimes, even small tweaks to a landing page can increase conversion rates by a couple percentage points, adding a great deal to your bottom line.

We design outstanding landing pages

Are you ready to change your targeted audience into customers? We can help! Our marketing team will work with you to establish business goals and create a successful, converting landing page. Give us a call at 910-452-6345, or get in touch with us by filling out our contact form.


Updated: 10/26/2023

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