When the going gets tough, the tough get groceries
This is a business story that comes from our personal experience. We all have learned new habits quickly with “shelter in place,” and one of the first ones was how to get groceries and keep distance. After figuring out a couple of grocery stores, we discovered that our nearby roadside produce market could have an order ready in just an hour. They have done a great job changing their business quickly, communicating, and serving their customers. Their business is booming because of it.
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If you want to see a business that adapted quickly and is thriving in this pandemic, take a drive over to Port City Produce on Market Street in Wilmington.
Full disclosure, Port City Produce is not a customer of WordwrightWeb. I don’t know anyone there. But my wife and I are definitely customers of theirs.
What have they done to reposition for current realities?
They made it apparent on the top of their website and Facebook pages that they are open and offering “curbside pickup.” That’s a great phrase because we know instantly what they’re talking about, even though there is no curb.
This is the top of the Port City Produce website (portcityproduce.com).
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