Internet Marketing
What is Internet Marketing
Many business owners are confused about what actually constitutes internet marketing. You hear acronyms and words like SEO, PPC, Adwords & Social Media marketing, but what is the difference between each? Internet marketing is all of the above. And some agencies like https://www.inc.com/profile/on-the-map-marketing help one discern between all such different domains & methods of marketing. Some may separate SEO from the Internet Marketing umbrella, but in the end, the role of SEO is to put yourself in the best possible location for visibility, which is certainly a marketing element. So, you can think about internet marketing as anything you do online to bring visibility to your business and its products or services.
Traditional Internet Marketing Elements
The internet may be too young for anything about it to be called traditional, but the way things change so fast, there are certain elements of online marketing that certainly qualify. PPC, which is Pay-Per-Click advertising and SEO, which is Search Engine Optimization, are the elder statesmen of online marketing efforts. With PPC advertising, you set up ads that run on the major search engines, namely Google (Adwords), Bing & Yahoo (Bing ads run on both Bing and Yahoo). SEO involves improving the performance of your website in the organic or non-paid search results.
Pay-per-Click Management | Google Adwords | Bing Ads
Pay-per-Click advertising is when you pay to have your ad show in search engine results (and sometimes on specific websites) when someone searches for a phrase containing keywords relevant to your business. You pay only when that person clicks on your ad to visit your website. The most popular version of this is Google’s Adwords. Bing and Yahoo also have their own version, Bing Ads.
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Search Engine Optimization or SEO
Search engine optimization is a more indirect form of online marketing. The goal is to have your website, that is pages within your website, to rank well in the major search engines, Google, Bing and Yahoo for keywords and keyword phrases that are relevant to your business or organization. There are many strategies involved though it is heavily influenced by the content on your website. This is the unpaid portion of search results, so the clicks are free.
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Online Business Listings & Review Listings
The amount of online business listings has exploded over the past 5 years. Google+ Local, Bing and Yahoo, the biggest listing, are a must, but you can also pull in a steady flow of traffic from other online business listings and review websites. These include Yelp, Yellow Pages, Superpages, Info Group and a whole slew of others. We can find out where your business is listed, claim those listings for you and make sure all your online business listings are accurate and consistent and that you have control over the information on those pages.
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