Adwords Campaign ManagementOctober 31, 2012 4:24 pm Leave your thoughts
Getting placement on Google through organic SEO and accurately targeting potential customers through PPC / SEM campaigns are no easy tasks. It's important to utilize a company that not only has experience, but one like ours, who also has a proven track record in getting clients the results they need. We're a certified Google Partner which means that we not only know the "ins and outs" of both Organic SEO and SEM / PPC Campaign creations and management, but that Google trusts our work.
We Serve Wilmington, Raleigh and Surrounding Areas
Is your Google Adwords Campaign costing you hundreds or thousands of dollars each month without offering anything in return? Are you interested in getting your name at the top of Google search results for terms most relevant to your business? If you answer yes to either of these questions, then we can help you. As a business owner or manager, you are pulled in a hundred different directions on a daily basis. You simply don't have the time to learn all the intricacies of advertising online nor do you have the time to manage your Adwords account on a day-to-day basis. This leads to much of your advertising budget spent without a return. At WordwrightWeb, we have the time, the experience and the experitise to set-up and manage your Adwords campaign so you do see a return on your investment and take advangtage of the business growth available throught smart internet marketing strategies.
What is Google Adwords
Google Adwords has pushed fly-by-the-seat-of-your pants marketing to the curb. You can now target your marketing efforts with one of the most powerful search engine marketing tools available today. Adwords is Google’s pay-per-click (PPC) advertising program that allows you to specifically target online shoppers through keywords tied to your advertising message. Your ad can appear hundreds, even thousands, of times, but you are only charged when someone clicks on the ad to visit your website or clicks on your phone number to call your office, store or shop. It is an incredibly effective way to target and track online shoppers.
PPC Campaigns Versus Search Engine Optimization
Many business owners tear their hair out trying to decide whether to focus on search engine optimization (SEO) or a pay-per-click campaign. Both are effective and can even be used together as a part of an overall search engine marketing strategy. A successful SEO campaign sends free visitors to your website, whereas you must pay for those visiting as a result of your Adwords campaign. The disadvantage of SEO is that it can take many months before you see results, while a PPC campaign can begin sending visitors to your website in minutes.
Google PPC Management
While Adwords is a great way to get your message seen by those actively seeking your products or services, it can be ineffective and costly if not done properly. It requires research, testing and close monitoring to be effective and make money for your business. There are also the continual Google changes and updates that must be understood in order to improve the effectiveness of your pay-per-click campaign.
At WordwrightWeb, our Adwords consulting professionals manage your campaign on a daily basis and make the necessary changes and tweaks to ensure effective PPC campaign management. We begin with a consultation to better understand your business, message and the customers you want to target. We then create a plan based upon your goals, our research, and an in-depth understanding of the tools and strategies available. We keep you in the loop throughout the entire process and provide weekly reports containing performance, an explanation of relevant data and strategies moving forward.
Bing Ads PPC Management
Google is easily the biggest search engine of them all, but there is still something to be gained by advertising on Bing and Yahoo as well. They reach a different group of people as most online searchers are loyal to one search engine. The By advertising using Bing Ads, you are also advertising on Yahoo, as their search engine is now powered by Bing. The Yahoo/Bing Network provides you access to 152 unique users in the United States. If you are a company that markets nationally, you can hardly afford to snub your nose at so many potential customers.
You can expect less action and traffic from your Bing Pay-per-Click ads, but they can be a great supplement to your Google Adwords campaigns. At WordwrightWeb, we are experienced at managing Bing and Yahoo pay-per-click advertising campaigns and work to help you get the most bang for your advertising dollar.
Wilmington, NC Internet Marketing Consultants
Numerous factors, such as budget and the competitiveness of your industry, affect which strategy is best for your business or whether you want to combine SEO and PPC. Our internet marketing professionals work with you to understand your position and specific needs in order to determine which search engine marketing approach is best suited to you.
We would love to hear from you, so give us a call at (910) 338-5802 or send us a message through our Contact page to set up a free consultation.
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This post was written by Ginny