Internet Marketing

July 25, 2013 8:31 pm Published by Leave your thoughts

 

What is Internet Marketing
 

Many business owners are confused about what actually constitutes internet marketing. You hear acronyms and words like SEO, PPC, Adwords & Social Media marketing, but what is the difference between each? Internet marketing is all of the above. Some may separate SEO from the Internet Marketing umbrella, but in the end, the role of SEO is to put yourself in the best possible location for visibility, which is certainly a marketing element. So, you can think about internet marketing as anything you do online to bring visibility to your business and its products or services.  

 

     

Traditional Internet Marketing Elements

        

The internet may be too young for anything about it to be called traditional, but the way things change so fast, there are certain elements of online marketing that certainly qualify. PPC, which is Pay-Per-Click advertising and SEO, which is Search Engine Optimization, are the elder statesmen of online marketing efforts. With PPC advertising, you set up ads that run on the major search engines, namely Google (Adwords), Bing & Yahoo (Bing ads run on both Bing and Yahoo). SEO involves improving the performance of your website in the organic or non-paid search results.
 

    

Pay-per-Click Management | Google Adwords | Bing Ads
 

Pay-per-Click advertising is when you pay to have your ad show in search engine results (and sometimes on specific websites) when someone searches for a phrase containing keywords relevant to your business. You pay only when that person clicks on your ad to visit your website. The most popular version of this is Google's Adwords. Bing and Yahoo also have their own version, Bing Ads.

Click on the link to learn more about our Pay-per-Click Management

 

Search Engine Optimization or SEO
 

Search engine optimization is a more indirect form of online marketing. The goal is to have your website, that is pages within your website, to rank well in the major search engines, Google, Bing and Yahoo for keywords and keyword phrases that are relevant to your business or organization. There are many strategies involved though it is heavily influenced by the content on your website. This is the unpaid portion of search results, so the clicks are free.

Click on the link to learn more about our SEO services
 

 

Online Business Listings & Review Listings

The amount of online business listings has exploded over the past 5 years. Google+ Local, Bing and Yahoo, the biggest listing, are a must, but you can also pull in a steady flow of traffic from other online business listings and review websites. These include Yelp, Yellow Pages, Superpages, Info Group and a whole slew of others. We can find out where your business is listed, claim those listings for you and make sure all your online business listings are accurate and consistent and that you have control over the information on those pages.

 

 

 

 

What is Internet Marketing

Many business owners are confused about what actually constitutes internet marketing. You hear acronyms and words like SEO, PPC, Adwords & Social Media marketing, but what is the difference between each? Internet marketing is all of the above. Some may separate SEO from the Internet Marketing umbrella, but in the end, the role of SEO is to put yourself in the best possible location for visibility, which is certainly a marketing element. So, you can think about internet marketing as anything you do online to bring visibility to your business and its products or services.

Traditional Internet Marketing Elements

The internet may be too young for anything about it to be called traditional, but the way things change so fast, there are certain elements of online marketing that certainly qualify. PPC, which is Pay-Per-Click advertising and SEO, which is Search Engine Optimization, are the elder statesmen of online marketing efforts. With PPC advertising, you set up ads that run on the major search engines, namely Google (Adwords), Bing & Yahoo (Bing ads run on both Bing and Yahoo). SEO involves improving the performance of your website in the organic or non-paid search results.

Pay-per-Click Management | Google Adwords | Bing Ads

Pay-per-Click advertising is when you pay to have your ad show in search engine results (and sometimes on specific websites) when someone searches for a phrase containing keywords relevant to your business. You pay only when that person clicks on your ad to visit your website. The most popular version of this is Google's Adwords. Bing and Yahoo also have their own version, Bing Ads.

Click on the link to learn more about our Pay-per-Click Management

Search Engine Optimization or SEO

Search engine optimization is a more indirect form of online marketing. The goal is to have your website, that is pages within your website, to rank well in the major search engines, Google, Bing and Yahoo for keywords and keyword phrases that are relevant to your business or organization. There are many strategies involved though it is heavily influenced by the content on your website. This is the unpaid portion of search results, so the clicks are free.

Click on the link to learn more about our HYPERLINK "http://wordwrightweb.com/web-development-services/seo/9/11"HYPERLINK "http://wordwrightweb.com/web-development-services/seo/9/11"SEO services

Online Business Listings & Review Listings

The amount of online business listings has exploded over the past 5 years. Google+ Local, Bing and Yahoo, the biggest listsing, are a must, but you can also pull in a steady flow of traffic from other online business listings and review websites. These include Yelp, Yellow Pages, Super Pages, Info Group and a whole slew of others. We can find out where your business is listed, claim those listings for you and make sure all your online business listings are accurate and consistent and that you have control over the information on those pages.

 

 

 

 

Online Business Listings & Review Listings

The amount of online business listings has exploded over the past 5 years. Google+ Local, Bing and Yahoo, the biggest listsing, are a must, but you can also pull in a steady flow of traffic from other online business listings and review websites. These include Yelp, Yellow Pages, Super Pages, Info Group and a whole slew of others. We can find out where your business is listed, claim those listings for you and make sure all your online business listings are accurate and consistent and that you have control over the information on those pages.

 

Categorised in:

This post was written by Steve

Leave a Reply

Your email address will not be published. Required fields are marked *