What's Happening

How important are Bing and Yahoo to your internet marketing?

December 7, 2012 | Category: Search Engine Optimization | By: Steve

How important are Bing and Yahoo to your internet marketing? “Just Google it!” Google is synonymous with finding things on the internet. It is certainly the big dog of search engines, but what about the other pups? Bing and Yahoo are also widely used by millions of people to find what they need online. What does this mean for your business? Are Bing and Yahoo important enou...

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Fast and loose with the language

October 31, 2012 | Category: Random | By: Michael Byrd

Fast and loose with the language It's a slow Saturday afternoon and the Word Snob, Yours Truly, or "I," as the writer of these words might refer to himself if not for his love of the more pompous but less appropriate "third person perspective," is awaiting the upcoming running of tonight's NASCAR race. It will be shown not on the Speed Channel or ESPN but on...

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Harnessing the power of e-newsletters

October 11, 2012 | Category: Random | By: Steve

Harnessing the power of e-newsletters Those pesky e-newsletters that add to your already overflowing inbox can seem like a nuisance (except for this one of course). Why are there so many? Why do they keep coming? They must be working for someone. Of the many that find their way into your inbox, there are probably one or two that you do read and that’s why they keep coming. Executed co...

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Giving good phone, or a new way to use old technology

September 18, 2012 | Category: Random | By: Michael Byrd

Giving good phone, or a new way to use old technology You can tell a lot about a business from the way it answers the phone—or doesn't. The telephone is one of many elements that you can easily understand by remembering that you are on both ends of the exchange. You experience "good phone" and bad when you call businesses as a customer. How do you like to be treated when...

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Adwords or SEO? How about both!

September 4, 2012 | Category: Search Engine Optimization | By: Steve

  Adwords or SEO? How about both! Adwords or SEO: Which will make the phone ring and keep me and my staff busy? It's not uncommon for business owners to feel as if they must choose one over the other. However, they are not mutually exclusive choices for the direction of your marketing efforts. They are pieces of a puzzle that interlock at several p...

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Harness the power of SEO

August 7, 2012 | Category: Search Engine Optimization | By: Steve

Harness the power of SEO This is the second installment of our three-part series focused on Search Engine Marketing (SEM). The first installment discussed Google Adwords, which is paid advertising that appears at the top and along the sides of search engine results. We are now going to discuss search engine optimization (SEO). You have probably heard the term bounced around, maybe even atte...

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Climbing the Google mountain

July 17, 2012 | Category: Search Engine Optimization | By: Steve

Climbing the Google mountain This is the first installment of our three part series focused on search engine marketing (SEM), specifically the use of search engine optimization (SEO) and Google Adwords to get your company to the top of Google. Each is a viable marketing strategy with advantages as well as disadvantages. They are not mutually exclusive; in fact, combining the two is generall...

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Are you wasting your advertising dollars?

June 20, 2012 | Category: Search Engine Optimization | By: Steve

Are you wasting your advertising dollars? The average consumer is bombarded by 5,000 marketing messages each day. How many of those 5,000 messages do you remember? We have "evolved" to the point that we tune out most advertisements. There is also the remote control and the DVR. TV commercials cost thousands of dollars and so many potential customers skip right over them. What ...

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