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To win at search you have to go where the fish are

July 11, 2017 | Category: Blog | By: Administrator

That magical “first page of Google” is good only if it’s for keywords that have a lot of searches and are relevant to your business. Here’s how to understand what that means and how you can pick your shots. Transcript: Good afternoon this is Michael Byrd again with WordWright Web in Wilmington North Carolina and I'm doing a second video on a particular a...

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Can you win at search? Your website has to pass these two tests

September 19, 2017 | Category: Blog | By: Administrator

Ultimately, you want to be on Page 1 for all three sections of a typical Google search results page. Picking the right one first will get you new business and new revenue sooner. It depends on your situation. If you have a modern website that is responsive - also known as “mobile friendly” - you’ve passed the first big test. The second is page load speed. If it’s sl...

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Directories have problems. I’ll show you. Do you really want to be off in these weeds?

August 8, 2017 | Category: Blog | By: Administrator

In this video, we look at a random directory to see some of the problems common to nearly all of them. How do their numbers compare to Google’s? What is the logic behind how they present your listing? How do they sell their proposition to their customers and how long is their contract? Maybe you can stay out of the weeds and just fish in the big pond instead - where most of the fish ...

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Getting more from your Google Analytics account

March 2, 2016 | Category: Search Engine Optimization | By:

Understanding Google Analytics and using it to increase business Ever logged into a Google Analytics account and been overwhelmed by the amount of information displayed? The dropdown menus all seem to display more and more. You may be digging deep clicking on things but what does it all mean and how can you extract useful information from what you’re looking at?   ...

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Harness the power of SEO

August 7, 2012 | Category: Search Engine Optimization | By: Steve

Harness the power of SEO This is the second installment of our three-part series focused on Search Engine Marketing (SEM). The first installment discussed Google Adwords, which is paid advertising that appears at the top and along the sides of search engine results. We are now going to discuss search engine optimization (SEO). You have probably heard the term bounced around, maybe even atte...

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How do you stack up against your competitors? Do a search and see!

July 28, 2017 | Category: Blog | By: Administrator

If you are on the first page of results, that’s great. But whether you’re on Page 1 or not, you might be interested to see which of your competitors are there also. And you’ll find another type of result among the 10 - directories. Are they important? Should you care? And what about the neighboring communities - are they an opportunity for you? Find out by watching. T...

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Inbound Vs. Outbound Marketing, and Why You Should Care

September 1, 2015 | Category: Getting Creative | By: Michael Byrd

Inbound vs. outbound marketing, and why you should care Most things can be divided in two. There are extroverts and introverts, givers and takers, Democrats and Republicans, salt and pepper, offense and defense, sheep and goats, etc., etc. All of computing is ultimately ones and zeros. I’m not a black-and-white thinker, but it is useful to divide things in this binary way and then ...

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Is Google Really That Smart?

April 20, 2016 | Category: SEO | By: Steve

Content is king You may have heard the remark that “content is king” when it comes to websites and search rankings. It has been the doctrine of SEO experts for several years and virtually all of the most recent Google algorithm changes seem to have promoted this idea further. However, what you may not be aware of is just how sophisticated Google’s algorithm and their littl...

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Is Page 1 reachable for you? Looking at Maps will reveal the size and strength of your competition

August 29, 2017 | Category: Blog | By: Administrator

  You most definitely want to appear on the first page of relevant Google searches. The question is which section is your best first shot - Ads, Maps or Organic? It depends. One factor is the competitive situation in your marketplace. How many players are you up against, and who are they? The quick and easy way to tell is in the Maps section. Here’s how to look and what to l...

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Mobile, Maps and Google

September 15, 2015 | Category: Online Conversation | By:

Mobile, Maps and Google   The past weeks have shown more progression toward mobile friendly search results. You may have noticed the big one affecting Google maps listings. Trying to picture the old ways? Did you even notice? Hopefully you did because there are some pretty serious consequences for letting your business page sit idly on the side. The “snack pack&rd...

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