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To Win At Search You Have To Go Where The Fish Are

July 11, 2017 | Category: Blog | By: Administrator

That magical “first page of Google” is good only if it’s for keywords that have a lot of searches and are relevant to your business. Here’s how to understand what that means and how you can pick your shots. Transcript: Good afternoon this is Michael Byrd again with WordWright Web in Wilmington North Carolina and I'm doing a second video on a particular a...

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Business Owners - Why you should be knowledgeable in Websites and Online Marketing

June 28, 2017 | Category: Search Engine Optimization | By: Administrator

I know "content" is all the rage these days. But if you know me and WordwrightWeb, you'll appreciate our no-nonsense approach. You need to use online marketing and websites to be successful! Don't neglect marketing to the modern customer or your competition will get your business. Watch this video and visit our page to understand the power of online marketing. Transcr...

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Getting more from your Google Analytics account

March 2, 2016 | Category: Search Engine Optimization | By: Michael Spath

Understanding Google Analytics and using it to increase business Ever logged into a Google Analytics account and been overwhelmed by the amount of information displayed? The dropdown menus all seem to display more and more. You may be digging deep clicking on things but what does it all mean and how can you extract useful information from what you’re looking at?   ...

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Harness the power of SEO

August 7, 2012 | Category: Search Engine Optimization | By: Steve

Harness the power of SEO This is the second installment of our three-part series focused on Search Engine Marketing (SEM). The first installment discussed Google Adwords, which is paid advertising that appears at the top and along the sides of search engine results. We are now going to discuss search engine optimization (SEO). You have probably heard the term bounced around, maybe even atte...

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Inbound Vs. Outbound Marketing, and Why You Should Care

September 1, 2015 | Category: Getting Creative | By: Michael Byrd

Inbound vs. outbound marketing, and why you should care Most things can be divided in two. There are extroverts and introverts, givers and takers, Democrats and Republicans, salt and pepper, offense and defense, sheep and goats, etc., etc. All of computing is ultimately ones and zeros. I’m not a black-and-white thinker, but it is useful to divide things in this binary way and then ...

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Is Google Really That Smart?

April 20, 2016 | Category: SEO | By: Steve

Content is king You may have heard the remark that “content is king” when it comes to websites and search rankings. It has been the doctrine of SEO experts for several years and virtually all of the most recent Google algorithm changes seem to have promoted this idea further. However, what you may not be aware of is just how sophisticated Google’s algorithm and their littl...

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Mobile, Maps and Google

September 15, 2015 | Category: Online Conversation | By: Michael Spath

Mobile, Maps and Google   The past weeks have shown more progression toward mobile friendly search results. You may have noticed the big one affecting Google maps listings. Trying to picture the old ways? Did you even notice? Hopefully you did because there are some pretty serious consequences for letting your business page sit idly on the side. The “snack pack&rd...

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Organic Search Is A Game Of King Of The Hill

July 17, 2017 | Category: Blog | By: Administrator

The good news is that this game is entirely about what you do for you. You have to do more stuff for your team than your competitors are doing. In many markets and for many industries, this is still relatively easy. More good news: There’s room for more than one website on this hill. You can get good clicks by being anywhere in the top 10, although position 1 is the best, of course. ...

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Step 2 in Search: Reaching Page One of Google

February 5, 2016 | Category: Search Engine Optimization | By: Michael Byrd

They want you! Are you there? They searched on Google. They got a results page - the hallowed Page One of Google (POOG). Are you there? Where? Is your message compelling enough to catch their attention and make them click? The Search Search Engine Results Page (SERP) is where the game is played. It's where the battle online is won or lost. There is no reason to be overwhel...

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Step 3 in Search: Getting clicks

June 27, 2016 | Category: SEO | By: Michael Byrd

Step 1 of search is, of course, the search. That is, the act of the person seeking your service, and their state of mind, behavior, and why they are way more valuable to you than the average person. Step 2 is the search results page, also called a SERP. We narrowed this down to Page One of Google because this is the page that matters overwhelmingly, and we gave it the acronym POOG. Step...

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