What's Happening

Step 3 in Search: Getting clicks

June 27, 2016 | Category: SEO | By: Michael Byrd

Step 1 of search is, of course, the search. That is, the act of the person seeking your service, and their state of mind, behavior, and why they are way more valuable to you than the average person. Step 2 is the search results page, also called a SERP. We narrowed this down to Page One of Google because this is the page that matters overwhelmingly, and we gave it the acronym POOG. Step...

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Step 2 in Search: Reaching Page One of Google

February 5, 2016 | Category: Search Engine Optimization | By: Michael Byrd

They want you! Are you there? They searched on Google. They got a results page - the hallowed Page One of Google (POOG). Are you there? Where? Is your message compelling enough to catch their attention and make them click? The Search Search Engine Results Page (SERP) is where the game is played. It's where the battle online is won or lost. There is no reason to be overwhel...

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The 4 Steps in Search

October 9, 2015 | Category: Search Engine Optimization | By: Michael Byrd

The four steps in search - and how you can win each one   Today I’ll outline a four-part series on how a search works. There are four steps in the chain. I’ll also explore in detail that important first step. The four steps are: The search. This is the series of words that someone enters into a Google search bar. And it’s other things that we’ll dis...

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Inbound Vs. Outbound Marketing, and Why You Should Care

September 1, 2015 | Category: Getting Creative | By: Michael Byrd

Inbound vs. outbound marketing, and why you should care Most things can be divided in two. There are extroverts and introverts, givers and takers, Democrats and Republicans, salt and pepper, offense and defense, sheep and goats, etc., etc. All of computing is ultimately ones and zeros. I’m not a black-and-white thinker, but it is useful to divide things in this binary way and then ...

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Thinking of advertising with the Yellow Pages? How quaint.

July 14, 2015 | Category: Online Conversation | By: Michael Byrd

  Thinking of advertising with the Yellow Pages? How quaint.   “The new phone books are here!” Do any of you remember that scene from the Steve Martin movie The Jerk? When the phone book arrives, he’s excited. He grabs it and dances around. Here, take a look (click image to play): He wants to look to see if he’s in it – if he...

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Fast and loose with the language

October 31, 2012 | Category: Random | By: Michael Byrd

Fast and loose with the language It's a slow Saturday afternoon and the Word Snob, Yours Truly, or "I," as the writer of these words might refer to himself if not for his love of the more pompous but less appropriate "third person perspective," is awaiting the upcoming running of tonight's NASCAR race. It will be shown not on the Speed Channel or ESPN but on...

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Giving good phone, or a new way to use old technology

September 18, 2012 | Category: Random | By: Michael Byrd

Giving good phone, or a new way to use old technology You can tell a lot about a business from the way it answers the phone—or doesn't. The telephone is one of many elements that you can easily understand by remembering that you are on both ends of the exchange. You experience "good phone" and bad when you call businesses as a customer. How do you like to be treated when...

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If you'll, like, shut up, I'll stop saying "like"

March 25, 2012 | Category: Random | By: Michael Byrd

If you'll, like, shut up, I'll stop saying "like" You're going to have a hard time believing this. Today, the Word Snob is going to defend the overuse of the word "like."  "This," you say to yourself, "I've got to read to believe."    So go freshen your drink, powder your nose, and settle in. Ready? ...

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You need a mobile site today

March 25, 2012 | Category: Getting Creative | By: Michael Byrd

You need a mobile site today Very soon, more people will access the internet from their smart phone than from a desktop computer. How soon? Some statistics predict 2014; others say 2015 or 2016. Currently, it's about 25% of usage. The exact point at which the trend lines cross doesn't matter nor, really, do statistics. The better method for spotting media trends is...

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Only in the South

November 10, 2011 | Category: Random | By: Michael Byrd

Only in the South We have a lot of people who move to our fair Southern town from the North. Some people call them Yankees. For others, the words Profit and Prosperity come to mind. For me, this more or less harmonious juxtaposition of North and South simply makes for rich Word Snob material. I'm a Southerner at heart. I love the climate, the attitude, the gentility and general war...

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