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March 11, 2013 | Category: Blog | By:

Blog your way into the hearts and minds of your customers

Blogs, blogs, blogs: Everyone has a blog these days and no subject matter seems untouched. But what does a blog have to do with your business? How could a blog possibly impact the success of your business? Take a moment to read through these potential benefits, and you may look at blogging in an entirely different light.

Boost search engine rankings

A major objective for your website is high search engine rankings for relevant keyword phrases. A well-maintained blog can give your website the boost it needs to achieve better search engine rankings. It adds unique content to your website on a regular basis. Search engines, especially Google, love this. In adding more content to your site, more keyword phrases related to your business appear on your website. You can also use it to bolster lagging keywords. Build a blog article or two around a lagging keyword phrase that is important to your business, and you can greatly improve your search engine visibility for that keyword phrase.

Stimulate social media pages

A blog article should do much more than just appear on your website. You can post snippets and teasers of it on your Facebook, Twitter and other social media pages. This gives you more fodder for your social media pages, points people once more to your website and provides information to those who are paying attention to you via social media. If you are having trouble staying relevant on Facebook, Twitter and the others, a regular blog can be the stimulus you need.  

Build relationships—become an authority

While much of information gathering and purchases are now done somewhat impersonally online, there is still a great need to build relationships. Regular contributions to your blog and to social medial pages allow customers and potential customers to get to know you. Not only will your personality come through in your articles, but you will also become a source of authority in your industry. You become the go-to source for information relevant to your industry, which means you also become the go-to source for your product or service. People come back to you and are more likely to provide word-of-mouth referrals. 

Some interesting blog statistics

  • 77 percent of those who use the internet read blogs.
  • B2B companies who blog regularly generate 67 percent more leads per month than those who do not.
  • B2C companies who blog regularly generate 88 percent more leads per month than those who do not.
  • Businesses with more than 100 pages on their site get 6 times more leads than those with 50 or less. Remember, each time you add a blog article to your site, you are adding a new page to the site.
  • The average company blog generates 97 percent more inbound links than a website that does not. Inbound links are good for SEO and give people more avenues to find your website.

A great ROI and a bit of fun

Adding a blog to your website is a small project that can affordably add to the overall value of your site. If you can provide the content for the blog on a regular basis, you have an incredibly cheap internet marketing tool that offers a substantial ROI.

Remember, you can have fun with it. A blog is not meant to be stuffy. It is your chance to write what you want, within reason of course. You can be funny, poignant, or satirical, as long as you don’t offend. You can include pictures and videos as well. In fact, video blogs are very effective and show up in Google searches.

If you would like to learn more about adding a blog to your website or inquire about our blog consulting services, please give us a call at (910) 452-6345 or send us a message through our Contact page.

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